At present, in 2026, approximately eighty percent of the adult population are not actively engaged with a health club, fitness center, structured exercise program or personal trainer. And about sixty-five percent of the adult population of the US either HAVE and need to manage, or wish to proactively AVOID getting HYPERTENSION, DIABETES or OBESITY.
Parks & Rec Rx Connect brings Medically Directed Programs targeting Hypertension, Diabetes and Obesity to the Parks & Rec, YMCA and Community Center community with funding provided in toto by available grants and Corporate Sponsorship. Parks & Rec Rx was created to supplement and perpetuate those Medically Directed Programs implemented under Parks & Rec Rx Connect as fee-based services, presenting a seamless transition that ensures continuity of care and optimum long-term results.
FitRx Solutions provides the same programs and programming under a fee-for-service business model to the Commercial Fitness space.
In broad strokes, for a fraction of what health care service would cost under our existing and broken Healthcare/Medicare/Medicaid system, a system that typically addresses symptoms not root causes, our program participants can achieve realistic goals, and in a two-to-three-year period of dedicated participation discover that those specific conditions can be significantly, reduced, minimized, and in some cases, even eliminated.
In other words, we bring population health and individual wellness benefits to that sixty-five percent – and bring them physical improvements that may, in time, minimize their conditions and maximize their enjoyment of life.
Population engagement, health & wellness benefits and measurable results are obtained through the implementation of Medically Directed, clinically focused, instructor-led small group training programs offered through participating municipal and commercial fitness centers. Better living starts with better health, and our healthcare system has given up on those three disease demographics. We have not.
The broad-reaching change we seek will never be achieved in Washington DC, because to do so would require that the three entities realizing the greatest profits from the current system (Health Insurance Companies, Big Pharma and in many cases the Doctors themselves) would all have to agree to drastically reduce their profits. We just don’t see that happening. Change must come from the ground up, and under our business model, if just one percent (1%) of that 65% target population were to fully engage in our programming, the savings in health care service over the next 10 years would be in the tens of billions of dollars. Yes, billions.
It has often been said that is one is not part of the solution, one is part of the problem. We represent a viable, sustainable, scalable solution to a massive problem. Politicians will tell you who to blame for the problem, the drug companies will claim their shareholders will not allow them to address the problem, and the physicians caught in the middle often feel they have no choice but to remain beholden to the other two and continue to treat symptoms with drugs. We do not ask for their help and cannot count on their support.
It is the fitness facilities themselves that are the heart of the solution. They can be the change we seek. When all is said and done, each facility has a decision to make. Will they passively “let someone else do it”, or will they join us and help bring about the necessary change in our lifetimes? The problem is real, the challenge is there, but the opportunity is massive and the time is now.
Who will step back and who will step up?
