Vision & Mission – PARKS & REC RX GROUP

Asba S.

Creative Web Designer & Marketing Consultant

Asbabanu Sema is an expert Web Developer and Designer who creates user-friendly websites that drive business growth. She is highly skilled in WordPress, Shopify, Webflow, Wix, and Figma, combining creative design with practical development to deliver complete, engaging website solutions.

She also has strong experience in SEO and Social Media Marketing (SMM), helping businesses improve online visibility and attract the right audience. By understanding how people interact with websites, Asbabanu ensures every project is easy to use, conversion-focused, and built to achieve real results, managing the entire process smoothly from design to development and marketing support.

Lee Spieker

Youth Fitness

“Kids who exercise up to an hour a day will do up to 40% better on tests in school,” states Lee Spieker, a 30+ year industry veteran. Lee has done it all! From everything to working for Weider in the early days, to selling Universal equipment, to owning health clubs, to producing the well-known Buns of Steel workouts, and eventually starting Railyard Fitness and the non-profit 1-Hour A Day.

Lee has been an innovator in the fitness industry for several decades. His contributions to the exercise market include: TufWear line of boxing equipment for training and competition, Co-founding a chain of fitness retail stores and two2 health clubs, creating the original 13 “Buns of Steel” workout videos, Aerobafloor, the first aerobics exercise floor product, the Stackable Aerobic Step, Equipmat, 1st mat specifically designed for cardio machines, TherapyZone.com Physical Therapy products, The Serius Strong line of products featuring the patented 3-Position Fitness and Therapy Handle, and most recently, the Railyard Portable Obstacle Course.

Mariam Sami

Graphic Design

Mariam is the lead designer at Cali Creatives, a creative studio specializing in branding, website design, and visual identity. With several years of experience in the design industry, she focuses on creating clean, strategic, and user-centered digital experiences that help businesses communicate clearly and grow confidently online.

Through Cali Creatives, Mariam has worked with startups, service-based businesses, and established brands, collaborating closely with clients to transform ideas into visually compelling and functional designs. Her approach blends creativity with usability, ensuring every project not only looks refined but also delivers real business impact.

Stephanie Murr

Social Media

Stephanie is a Fractional CMO, growth strategist, and systems-focused marketing consultant with over 14 years of experience helping brands scale with clarity, structure, and intention. She specializes in aligning marketing strategy, operations, and digital infrastructure to support sustainable growth for founders, service-based businesses, and mission-driven organizations.

In her work with Cosmo and the Parks & Rec Rx Connect ecosystem, Stephanie has supported strategic marketing direction, brand positioning, and operational systems that improve visibility, consistency, and execution across initiatives. Her expertise spans content strategy, digital optimization, automation, and cross-functional coordination, helping leadership teams move from scattered efforts to focused, scalable systems that support long-term growth and impact.

Roman Herrera

Senior Technology Architect

Roman Herrera is a senior computer science and information technology professional with over a decade of experience designing and advising on large-scale, data-intensive systems. His career spans early-stage startups through nationally deployed platforms, where he has consistently focused on building architectures that transform complex, fragmented data into reliable decision-making systems. He brings a systems-first mindset to every engagement, emphasizing clear domain modeling, scalable data flows, and long-term maintainability over short-term implementation choices. His experience includes leading end-to-end platform design, from data ingestion and processing layers to real-time analytical and intelligence systems that support high-impact business decisions

Eric Durak

Data Analytics and Applied Science

Mr. Durak has been involved with clinical exercise and medical research since the late 1980s. He has worked with population groups such as: Raynaud’s Syndrome, Diabetes (type 1, type 2, gestational) general pregnancy, most cancers, End Stage Renal Disease, Hypertension, Post rehab Orthopedic, Cardiac care, Elderly, Gullian-Barre Syndrome, and pain management through movement and exercise. He has published in leading medical journals and has spoken at over 150 national and international conferences. He is currently a partner in the Fitness Is Medicine Initiative, and the author of over 20 health and wellness publications, including Population Health Management Specialist CEU program, published in 2019.

Jenni Brozena

Aquatic Programs and Programming

Jenni is Founder and Lead Sport Scientist of Aqueous, an international sport science and sports medicine organization. Their mission is to integrate with healthcare systems and large-scale athletic teams to utilize applied sport science for biomechanics, performance enhancement, injury prevention and rehabilitation services. As an independent consultant, Jenni has created medical wellness program models for the health & fitness and health club community and has designed cross-functional medical fitness teams that include physicians, health systems board members, physical therapists, exercise physiologists, athletic trainers, and physician extenders.

Anthony J. Wall, PhD

Continuing Education and Credentialing

As ACE’s National Spokesperson and Global Wellness Ambassador, Anthony J. Wall, PhD, oversees ACE’s international B2B strategy and ACE’s Academic partnerships. Dr Wall serves as a member of the Physical Activity Innovative Collaborative of the National Academies of Medicine and was an Education Committee member for the Medical Fitness Association for 8 years. With over 25 years of experience in the fitness industry, Wall shares his expertise at industry workshops and conferences globally. As IDEA World’s 2019 Top Industry Contributor, Wall presents globally. He is often used as an expert within the media by many respected national outlets, including The Washington Post, The Good Life magazine, Real Health magazine, Women’s Health, and many more.

Linda Shelton

Programming Innovation & Media

Linda Shelton, inducted into the National Fitness Hall of Fame in 2007, is an internationally recognized, award-winning fitness authority, certified trainer, speaker, and wellness writer, who for over four decades has been inspiring millions around the world to a healthier way of life. She was one of the founding members of AFAA (The Aerobics and Fitness Association of America, renamed the Athletics and Fitness Association of America in 2016), and in 1983 co-authored their Exercise Standards & Guidelines and Primary Certification. In constant demand as a “visionary” exercise programmer and developer of educational content, Linda has been engaged by some of the world’s most renowned and well-respected health and wellness brands to deliver inspiring and highly effective programming.

Linda is also a three-time award winning director, having produced, directed, and/or choreographed over 4,000 fitness DVDs and On-Demand digital workouts, and co-produced four award-winning television fitness shows. She was the Fitness Director for Shape Magazine for 23 years, and in March 2018, Linda was the recipient of a Recognition Award from WIFA as one of six women honored to have ‘birthed the fitness industry.’

Jarrod Saracco

Commercial Fitness Business Operations

Jarrod received his first personal training certification at age 17, and by age 18 became the youngest Medical Exercise Specialist in the United States, specializing in Pre and Post Rehab-“Bridging the gap between health care and fitness.” He began working closely with health care professionals, and quickly expanded his practice to include training clients with major injuries and physical challenges. By age 23 he was promoted to General Manager of a high end, 35,000 square foot health club on the Philadelphia Main Line. A short time later, he was recruited to take over the Fitness Manager position at a newly acquired club in Jenkintown, PA, with the goal of revitalizing an underperforming personal training department. Within two years he and his team grew the business by over 500%, and Jarrod was voted Manager of the Year in a 4 club, 40 manager organization. After moving to Delaware for family reasons, Jarrod opened two small facilities, launched his consulting business, and in short order sold the facilities to focus his full energy on consulting.

He is consistently a top-rated speaker and presenter at national fitness industry conferences, including IHRSA, Club Industry, NEHRSA, Can Fit Pro, the National Fitness Tradeshow, CMS Conventions, and YMCA Meetings. In 2011 he went international, presenting as a keynote speaker in Finland in July of 2011 and Sweden in October 2013. His main focus now is working with organizations to build their business and to bring health and fitness to every community possible through education, training and consulting.

Robert E. Sallis, M.D., FACSM

Exercise Is Medicine

Robert E. Sallis, M.D., FACSM, serves as the chairman for the Exercise is Medicine initiative and previously served as President (2007-08) of the American College of Sports Medicine (ACSM). Dr. Sallis received his Bachelor of Science degree from the U.S. Air Force Academy and his medical degree from Texas A&M University. He completed his residency in family medicine at Kaiser Permanente Medical Center in Fontana, Calif., where he served as chief resident. He has served as the head team physician at Pomona College since 1988 and holds a Certificate of Added Qualifications in sports medicine. Dr. Sallis lectures and publishes extensively in the sports medicine arena and serves as chairman of the Science Advisory Committee to Governor Schwarzenegger’s Council on Physical Fitness and Sports. He received the 2008 Community Leadership Award from the President’s Council on Physical Fitness and Sports, and the 2009 Leonardo da Vinci award for international leadership in sports medicine from the Italian Federation of Sports Medicine. Dr. Sallis currently serves as editor-in-chief of ACSM’s clinical journal, Current Sports Medicine Reports.

Patrick Mummy

Posture & Alignment

Patrick R. Mummy, CEO of Symmetry for Health, earned a baseball scholarship to San Diego State University, where he was named MVP, Academic All-Conference, and earned a B.S. in Athletic Training in 1993. His passion for athletic performance and injury prevention led him to explore postural alignment and its impact on overall health. Recognizing the importance of biomechanics, he dedicated his career to developing innovative solutions for improving posture and movement efficiency.

In 1997, he founded Symmetry and later secured a patent for his postural assessment system, AlignSmart Technology. His expertise has led him to author three books and present at over 50 conferences, where he has been a keynote speaker eight times. As a leader in postural correction, he continues to expand Symmetry’s reach by certifying practitioners worldwide. Through his work, he is helping individuals improve mobility, reduce pain, and enhance overall well-being.

Dennis Clark, PhD

Supplements and Nutrition

Dr. Dennis Clark is a research scientist specializing in plant natural products chemistry and herbal medicine. He received his PhD degree in plant chemistry from the University of Texas and spent 30 years as a professor at Arizona State University. He has also been Visiting Professor at the University of Heidelberg (Germany) and the University of California at Riverside. He has written a college-level textbook on botany, several eBooks about natural approaches to health, and dozens of research articles in professional scientific journals. Dr. Clark enjoys teaching others about herbal medicine, nutritional supplements, and other natural approaches to health.

Contact Us

Cosmo Wollan

Founder & Chief Visionary

Cosmo Wollan has more than 30 years’ experience in the Health, Fitness, Wellness, and Medical Fitness fields. Since 1995, he has been Senior Executive at Synergy Cubed, a fitness industry consulting firm specializing in revenue & business model optimization, and for the last nine years focusing on medical fitness integration. In 2022 the idea for Parks & Rec Rx was born, and as we head into 2026, Cosmo’s vision is fully formed. The Parks & Rec Rx Group ecosphere includes two sister companies, one d.b.a., and an incredible leadership team of knowledgeable and dedicated professionals who embrace Cosmo’s vision and share his passion.

In addition to his extensive fitness industry consulting experience, wherein he has seen and solved virtually every challenge the industry has to offer, Cosmo served six years as Chair of the Medical Fitness Association Education Advisory Panel and is an active member of the MedFit Network Education Advisory Board. He is a frequent national conference speaker and webinar presenter in the Commercial Fitness, Medical Fitness, and Parks & Rec verticals, and is a recognized SME in medical fitness integration, profit center development, revenue stream optimization, retention strategies, and sales training. In 2022 he was recognized as a Fellow in the Medical Fitness Association.

At the end of 2025, after thirty interesting, challenging, frustrating, educational and generally wonderful years, Cosmo officially closed the doors to Synergy Cubed so he can devote 100% of his time and energy to Parks & Rec Rx Group and his vision of improving population health.

Mustapha Rahal

Treasurer

Mustapha has been an accounting professional for more than twenty-five years and has been specializing in corporate finance and taxation for more than twenty. He spent fifteen years as the CFO of a 30-million-dollar company and subsequently has helped countless small business clients with all aspects of their fiscal business operations, quarterly and annual reporting and corporate tax preparation.

Mr. Rahal has Masters Degrees in both Accounting and Taxation, is QuickBooks certified, and two years ago was approved by the IRS as an “Enrolled Agent” – the highest credential awarded by the IRS, and one requiring extensive experience with both individual and business tax returns and adherence to strict ethical standards. His extensive financial knowledge and accounting experience make him an invaluable member of our Board.

Beth Eisele

Director Of Programs & Training

Beth Eisele is a seasoned fitness professional with more than thirty years’ experience designing, supervising and leading group exercise programs across top tier health clubs throughout New York, New Jersey and California. Her expertise spans programming dynamic, results-driven classes, mentoring and cultivating group fitness instructors and inspiring participants of all ages and fitness levels through her wealth of knowledge, engaging teaching style and unwavering commitment to excellence both in and out of the studio. Beth has been certified by AFAA, MadDogg®, Pilates® and NASM and is widely regarded as a leader in the fitness industry. She has created inclusive wellness communities, embraced emerging trends in fitness and holistic health, and consistently elevates the standard of group fitness instruction. She has also developed programs and presented educational content throughout the US and abroad. Her deep belief in movement as a vehicle for empowerment continues to shape her work and energize those around her.

Marcinda Hempen

Secretary

Marcinda has been assisting senior executives and business owners in managing businesses since she was in high school. Her family owned a communications business that focused on pagers, digital messaging and other comms systems, and gave her the opportunity to experience and understand virtually every role in the company. This ultimately led to her running one of the first cellular phone businesses in Joplin, MO as that technology was first emerging.

After that she spent a number of years in retail management, learning the fundamentals and best practices of managing a brick-and-mortar business. From there she came to her current position running a multimillion-dollar automotive repair shop. Master of many skills, she runs all of the repair shop’s HR, parts inventory, and payroll. To round things out she also serves as the company’s corporate safety officer.

Her personal life has been equally interesting, with many years spent managing her two sons’ private school activities including volunteer assignments, fundraising and event planning. Understandably she has become quite adept at organizing, documenting and scheduling multi-faceted situations.

Her unique background and varied skill sets make her ideally suited for the role of Secretary, and she is excited to be in on the ground floor of such a large, multi dimensional and ultimately hugely beneficial project. And we are happy to have her.

David Pack

Vice President

David Pack, Ph.D., is a product of Park & Rec programs and has extensive experience in both in the trenches and in senior management. He grew up playing competitive soccer and tennis through his D1 scholarship years while managing health clubs. His doctoral dissertation centers on customer-targeted marketing for athletic facilities. With additional degrees in public administration, psychology, sociology, political science, communications, and public relations, David has enjoyed success as a CEO, CFO, president, consultant and equity partner of various companies. David has served in many capacities on many non profit boards of directors, and he is delighted to be leading this one.

Laurie Stringham

Public Parks & Recreation Liaison

Laurie is an experienced Board Member and Executive Director with a demonstrated history of success working in the fine art and parks & recreation industries. Her diverse background includes skillsets in Nonprofit Organizations, Analytics, Coaching, Government, and Microsoft Word.

Laurie Stringham was born and raised in Sandy, Utah, and raised her five children in Kearns. She earned her Bachelor of Fine Arts degree in Theater Arts from the University of Utah, specializing in Technical Theater. She is a business owner, Utah educator, preserver of Arts, supporter of Youth Sports and Recreation, and an advocate for those who do not have a voice.

Prior to her current role as Councilperson-At-Large for Salt Lake County, Laurie previously served on the Board of Trustees of the Kearns Oquirrh Recreation and Parks District which operates the Kearns Oquirrh Park Fitness Center and owns the Utah Olympic Oval. During her 21 years serving on the board, Laurie worked tirelessly to keep taxes and fees low, develop community services, improve community health and wellness, and oversaw a responsible and transparent service district. She also helped bring the world to our community during the 2002 Winter Olympics, the most successful Winter Games to date. It is the only Olympic games with facilities still in operation. Laurie believes that what Parks & Rec Rx is doing is long overdue and is excited to be a part of this powerful mission. The rest of the Parks & Rec Rx Leadership Team see exceptional value in the skills and experience Laurie brings to the table and are equally thrilled to have her on board.

Carl Gold, MD

Director Of Population Health

Dr. Carl Gold has been an Anesthesiologist for more than thirty-five years, and when he was not safely putting people to sleep, he was always looking for ways to improve population health. He has worked at the highest levels of health care inside major medical centers in Boston, South Texas, Missouri and Illinois, where experience has taught him how beneficial these places can be, but also shown him the massive disconnect between healthcare and wellness.

His wealth of knowledge and experience in clinical practice, healthcare administration, clinical education, and medical knowledge in general are invaluable to the Parks & Rec Rx Population Health project, and having held leadership positions in hospitals, governmental institutions and educational systems, he fully understands facing challenges, overcoming obstacles and working with a talented team towards our mutually desired goals.

As our Medical Director, Dr. Gold will collaborate with the other members of our leadership team to craft a model for advancing individual fitness and wellness, and with it, overall population health through the many Parks and Recreation districts and their wonderful fitness/wellness centers and knowledgeable staff.

He is thrilled and proud to be a part of this amazing project and looks forward every day to helping drive the long-term benefits to population health that he knows are possible.

Cosmo Wollan

President

Cosmo Wollan has more than 30 years’ experience in the Health, Fitness, Wellness, and Medical Fitness fields. Since 1995, he has been Senior Executive at Synergy Cubed, a fitness industry consulting firm specializing in revenue & business model optimization, and for the last nine years focusing on medical fitness integration. In 2022 the idea for Parks & Rec Rx was born, and as we head into 2026, Cosmo’s vision is fully formed. The Parks & Rec Rx ecosphere includes two sister companies, one d.b.a., and an incredible leadership team of knowledgeable and dedicated professionals who embrace Cosmo’s vision and share his passion.

In addition to his extensive fitness industry consulting experience, wherein he has seen and solved virtually every challenge the industry has to offer, Cosmo served six years as Chair of the Medical Fitness Association Education Advisory Panel and is an active member of the MedFit Network Education Advisory Board. He is a frequent national conference speaker and webinar presenter in the Commercial Fitness, Medical Fitness, and Parks & Rec verticals, and is a recognized SME in medical fitness integration, profit center development, revenue stream optimization, retention strategies, and sales training. In 2022 he was recognized as a Fellow in the Medical Fitness Association.

At the end of 2025, after thirty interesting, challenging, frustrating, educational and generally wonderful years, Cosmo officially closed the doors to Synergy Cubed so he can devote 100% of his time and energy to Parks & Rec Rx and his vision of improving population health.

Our Vision & Mission

Vision

Mission

Creative Web Designer & Marketing Consultant

Youth Fitness

Graphic Design

Social Media

Senior Technology Architect

Data Analytics and Applied Science

Aquatic Programs and Programming

Continuing Education and Credentialing

Programming Innovation & Media

Commercial Fitness Business Operations

Exercise Is Medicine

Posture & Alignment

Supplements and Nutrition

Founder & Chief Visionary

Treasurer

Director Of Programs & Training

Secretary

Vice President

Public Parks & Recreation Liaison

Director Of Population Health

President